Tchibo finds 80% of its flop products before they go on sale with Cauliflower AI!

Download the ESOMAR Best Paper Award submission of Tchibo and Cauliflower. "Finding the 80% Rotten Apples in your Innovation Pipeline – How AI-based semantic analytics brought the breakthrough in early-stage product testing". 

Authors: Alexander Falser, Lukas Waidelich, Marco Walter

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ESOMAR is the global voice of the data research and insights community, representing a network of 35,000 data professionals. 


With more than 4,900 members from over 130 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.

Cauliflower GmbH & Co. KG, 2021